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“Music is universal,” says Pablo of SB19. “Even without a language, you can really feel emotion through sounds.”
That idea takes on a new dimension this month as SB19 officially joins Sony Philippines as the newest members of the Sony ULT Squad, becoming the latest artists to front the ULT POWER SOUND campaign. It is a natural alliance: the partnership fuses the P-pop powerhouse’s legendary live-performance energy with a cutting-edge audio series engineered to recreate the visceral intensity of a stadium concert.
Pristine sound has long played an important role in how the group builds its performances and connects with its audience. The members are attentive to the technical details behind their music, from mixing to gain staging, with careful consideration given to how each element is ultimately heard. For the group, those details help preserve the intention behind a song and allow its emotion to come through clearly.
This meticulous craftsmanship translates directly onto the stage, where five distinct vocal ranges and creative identities collide. Instead of flattening themselves into a uniform pop product, the members consciously let their differences drive the art. “Even though we are a group, we are separate individuals,” they explain. It’s this exact friction of individual styles that transforms their live shows into singular, unmissable events.
The timing of this Sony alignment also underscores SB19’s massive, shifting footprint. Having successfully exported their sound far beyond Philippine shores, the group continues to fiercely champion FilipinoFilipinoThe national language of the Philippines, widely used for communication, education, media, and culture.Go to Filipino Glossary creators, artists, and culture on the world stage. Yet, when pushed on what the next chapter sounds like, they remain refreshingly grounded—refusing to over-calculate the future, knowing their artistic direction will naturally evolve through real-world experience and personal growth.
As part of the Sony ULT Squad, SB19 will headline upcoming ULT POWER SOUND campaigns, alongside exclusive content, brand experiences, and fan engagements. For a group that has spent years taking FilipinoFilipinoThe national language of the Philippines, widely used for communication, education, media, and culture.Go to Filipino Glossary music to wider audiences, the collaboration offers another platform for SB19 to explore how its music can be heard—and experienced—by even more people.
Frequently Asked Questions
SB19 has joined the Sony ULT Squad as one of its newest artist ambassadors, fronting the ULT POWER SOUND campaign. The partnership pairs the P-pop group’s live-performance intensity with an audio product line built to replicate stadium-concert sound quality.
ULT POWER SOUND is a Sony Philippines audio product campaign engineered to recreate the visceral intensity of a live stadium concert. SB19 fronts the campaign as part of the Sony ULT Squad, alongside exclusive content, brand experiences, and fan engagements.
SB19 pays close attention to technical details like mixing and gain staging to preserve a song’s intention and emotional clarity. The five members maintain distinct vocal ranges and creative identities rather than blending into a uniform pop sound, which shapes their live shows.
SB19 has helped export P-pop and Filipino music beyond the Philippines, positioning Filipino artists and culture on the world stage. Their Sony partnership extends that reach further, giving the group another platform to bring their sound to international audiences.
As part of the Sony ULT Squad, SB19 will headline upcoming ULT POWER SOUND campaigns with exclusive content and brand experiences. The group has stayed deliberately open-ended about their next creative chapter, saying their direction will evolve through real-world experience rather than advance planning.
