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On Will Open Its First Philippine Store This November
Photo courtesy of On

On Will Open Its First Philippine Store This November

The brand’s new BGC location will give Filipino runners a dedicated space to explore its performance gear.

Running enthusiasts have a reason to celebrate, as popular brand On is set to open its first dedicated Philippine store on November 7, 2026. Located at Central Square in Bonifacio Global City along 5th Avenue, the new retail space draws inspiration from the nearby BGC Greenway. Its layout evokes the experience of running along a forest trail, with sunlight filtering through the trees and lush greenery surrounding the space. The store will offer runners access to the brand’s latest footwear and apparel, known for their high-performance technology, contemporary design, and Swiss engineering.

“We are excited to introduce On to the Philippines and bring its unique combination of Swiss innovation, performance, and design to consumers,” shared Anton Huang, President and CEO of SSI Group, Inc., in a statement. “On has redefined the running experience and established itself as one of the most exciting brands in the global sportswear industry. We see tremendous potential for On in the Philippines, where a growing community of runners and fitness enthusiasts is embracing a more active lifestyle.”

On Will Open Its First Philippine Store This November
Photo courtesy of On

To celebrate its opening, the brand will launch the On , bringing runners together for a community run around BGC. Participants will be guided by partner run clubs and grouped according to designated paces. The event will also feature technology talks and opportunities to try selected footwear, including the innovative LightSpray™ Cloudmonster 3 Hyper and Cloudmonster 3.

“With the opening of its first dedicated store and the launch of On , our ambition is to go beyond retail: to build a vibrant community, inspire more Filipinos to embrace movement, and establish On as a leading performance sportswear brand in the country,” Huang added. 

On opens on November 7, 2026. For more information, follow On on Instagram @orp_philippines.

Frequently Asked Questions

On will open its first Philippine store on November 7, 2026.

The On store will be located at Central Square along 5th Avenue in Bonifacio Global City, Taguig.

The On Run Club is a running community that brings runners together for group runs, technology talks, and footwear trials.

The GQ Philippines Team

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