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The Cybertruck Has Run Out of Road: Why Tesla Is Ending Production
Photo courtesy of Tesla’s Instagram account @teslamotors

The Cybertruck Has Run Out of Road: Why Tesla Is Ending Production

Once a celebrity-favorite symbol of the future, Tesla’s polarizing pickup is making way for Elon Musk’s next big bet: the Cybercab.

Tesla will start winding down Cybertruck production sometime “around the middle of next year,” with CEO Elon Musk announcing the production decline last Friday on his social media platform X. The Austin-area Gigafactory will shift its capacity to the Cybercab robotaxi.

The Cybertruck’s folded-steel profile has turned heads since its 2019 unveiling, capturing the attention of stars like Kim Kardashian, Jay-Z, Justin Bieber, G-Dragon, and Shaquille O’Neal, with reports claiming that Tesla has received more than a million reservations.

However, the truck has faced its share of setbacks. Recalls followed within months of its first customer deliveries in November 2023, including one in April 2024 over a potentially loose accelerator pedal pad. The vehicle’s rigid, sharp-edged steel body has also raised concerns over compliance with EU pedestrian-protection standards. Without EU-wide type approval, the Cybertruck remains largely shut out of the European market.

The Cybertruck Has Run Out of Road: Why Tesla Is Ending Production
Photo courtesy of Tesla’s Instagram account @teslamotors

Tesla’s European sales tumbled 49% in the first two months of 2025, even as the broader EV market expanded. Kelley Blue Book estimates that Cybertruck sales fell 48% from 2024 to 2025 and declined another 28% in the first nine months of 2026 compared with the same period a year earlier.

In a follow-up post on X yesterday, Musk said demand for the Cybertruck still outstrips what Tesla can build. He said the company will build as many as it can before closing the line in roughly eight months, but that many customers who put down deposits will get their money back instead of a vehicle.

Musk also aggressively pushed back against reports that the radical pickup was a financial drain, maintaining that the shutdown has nothing to do with profitability. From his perspective, the massive cost of managing the Cybertruck’s notorious manufacturing complexity is simply outweighed by the opportunity cost of the Cybercab. 

By sacrificing the truck, Tesla frees up crucial real estate at Gigafactory Texas to aggressively scale up its next-generation autonomous fleet.

Frequently Asked Questions

Tesla plans to begin winding down Cybertruck production around the middle of 2027.

Tesla plans to redirect factory capacity toward producing its Cybercab robotaxi.

According to Kelley Blue Book estimates, Cybertruck sales fell 48% from 2024 to 2025, followed by another 28% decline in the first nine months of 2026.

James Fergus Arevalo

Grooming Writer

James Fergus Arevalo is a writer for GQ Philippines, blending the rigorous mind of a data scientist with a passion for modern grooming, lifestyle, and culture. When he isn't writing, he spends his time meditating, painting, and exploring the deeper questions of life. He holds a degree in Biology from Ateneo de Naga University and has a deep curiosity about human potential. You can contact him at [email protected].

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