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A designer can reinterpret their country’s traditional culture through a contemporary lens in many ways, from textures and silhouettes to the materials they intricately pick. BAJUYO at Fashion Week Asia does it all, but also fastens tradition and modernity together through a central piece: the goreum, the traditional Korean tie.
Darni Park, BAJUYO’s founder and creative director, explores the knot’s symbolic value in his latest collection, “Tie Time: Korea.” What began as a binding for the upper jacket of their ceremonial attire, Park uses it as the runway’s narrative anchor, integrating the country’s rich culture and history with his intricate embroidery and sleek modern shapes.
When asked to describe his collection, Park says “connection.” “That’s because our brand, BAJUYO, reinterprets the connection between Korean tradition and modern fashion,” he tells GQ Philippines.
Park also noted that, since arriving in the Philippines, he has noticed how beautifully Asian elements blend into the country’s culture, something he wants FilipinoFilipinoThe national language of the Philippines, widely used for communication, education, media, and culture.Go to Filipino Glossary guests to connect with in his own blend of traditional culture.
More than a bridge between past and present, the tie also elevates the runway’s standout modern menswearMenswearClothing, footwear, and accessories designed for men, spanning tailoring, casual wear, streetwear, and everything in between. Menswear has grown more expressive and experimental in recent years, and it blends classicGo to Menswear Glossary looks. From loose suits and trousers to sparkling garments and the formal, ceremonial Hanbok, the ribbon links each defining look and solidifies that night’s showcase of heritage and reinterpretation.
By making the goreum the central motif, Park gave his latest collection its through-line. The knot returns from look to look, changing in scale and placement but never in meaning, proving that a centuries-old fastening can still hold a contemporary runway together.
Frequently Asked Questions
The traditional Korean tie that fastens the upper jacket of ceremonial attire, used here as the collection’s central motif.
Tie Time: Korea, by founder and creative director Darni Park.
Connection, specifically between Korean tradition and modern fashion.
Ethan Cardaño
Ethan Cardaño is GQ Philippines’ News Writer, bringing the latest in everything men to the forefront. If he’s not actively looking for stories, you’ll find him trying on trending menswear pieces, watching films in cinemas (as intended), frequenting local gigs, and eyeing everything counterculture. Before joining GQ Philippines, he graduated with a degree in Journalism from the University of Santo Tomas (UST), where he served as a photojournalist and eventually became chief photographer for The Flame, the official student publication of the UST Faculty of Arts and Letters. You can contact him at [email protected].