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Land of Nod Says You Can Look Good Even While You Sleep
Photo courtesy of Land of Nod

Land of Nod Says You Can Look Good Even While You Sleep

Sassa Jimenez’s sleepwear and loungewear label returns with a fresh collection of unisex jammies, lifestyle pieces, and a cozy pop-up in Makati this November.

Ahhhhhh, bedtime, our favorite time of day. After a long day of work, what’s better than getting some shut-eye? And why not look good and stylish while doing it? That’s a big reason why we love Land of Nod, the sleepwear and loungewear brand by fashion designer Sassa Jimenez. The brand creates unisex jammies that make “sleepy bye-bye time” more fashionable than ever. Its new collection is built on the idea of “building a world so comfortable, you never want to leave.” And honestly? We get it.

Launched in 2021, the brand marked a major pivot from Jimenez’s usual high-glamour looks, bringing her signature high-quality craftsmanship to ultra-relaxing sleepwear. Recently, the designer announced the launch of her latest unisex collection, which brings back Land of Nod’s signature short- and long-sleeved pajama tops and relaxed bottoms in an updated palette of jade, charcoal gray, blue, and white. New additions include tanks, shorts, and a chore jacket, alongside an expanding range of lifestyle objects such as candles, mirrors, ceramic cups, and scarves.

Land of Nod Says You Can Look Good Even While You Sleep
Photo courtesy of Land of Nod

The new collection will be available at Land of Nod’s third annual pop-up, happening November 6–8, 2026, at Clubhouse Studio in Poblacion, Makati. The pop-up invites visitors into the brand’s own little universe, where comfort and playfulness go hand in hand. The three-day event will offer complimentary matcha from Nakama Matcha or coffee from Pocket Makati with every purchase. (Wow, how ironic to have caffeine on the menu while shopping for jammies! But why not?). Mini croissants from Rebel Bakery will also be available starting November 8, along with a few small giveaways for visitors.

Make sure to by if you’re looking for your jammie fix, because the pieces will be available in limited batches at the Land of Nod pop-up before the collection launches online on November 9.

Frequently Asked Questions

Land of Nod was founded by fashion designer Sassa Jimenez.

The pop-up runs from November 6 to 8, 2026, at Clubhouse Studio in Poblacion, Makati.

The collection will launch online for the general public on November 9, 2026.

The GQ Philippines Team

Editor

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